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Turkey of the Week - Kindred/Milk Marketing Board

Matt Williams is a little distressed by Kindred's "Make mine milk" campaign for the Milk Marketing Forum:

Turkey of the Week - Kindred/Milk Marketing Board

"While I applaud the sentiment behind the campaign, the way it's been executed is a bit weird. Aside from the obvious disturbing connotations, images of celebrities with milk on their top lip is not going to do much to make the drink more desirable to me. It seems as though any creative ideas or craft skills have been sacrificed for the sake of using a load of well-known faces."