"Another Skoda ad, another Turkey of the Week. Seriously, Skoda, make it stop. A team competing on The Apprentice could have come up with a classier effort. A dad saves the day when the power cuts out at his daughter's 16th birthday by switching on the front lights of his Skoda. At least there is some humour, albeit unintentional, with the endline: 'Simply clever.'"
Anne Cassidy truly despairs at Skoda's latest spot, created by Leagas Delaney Prague: