Turkey of the week: LeoVegas "Carcass" by Now

Omar Oakes had to force himself to keep watching LeoVegas' ad, in which the online casino's lion mascot slow-dances with an animal carcass.

If this spot is just a blatant attempt to nauseate, then mission accomplished. I’m not sure what I’m supposed to think about this brand but it has made me reconsider whether I should go vegetarian. Gruesome.

Brand: LeoVegas
Title: Carcass
Agency: Now
Client: Shenaly Amin, UK country manager

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content