Turkey of the week: LeoVegas "Carcass" by Now

Omar Oakes had to force himself to keep watching LeoVegas' ad, in which the online casino's lion mascot slow-dances with an animal carcass.

If this spot is just a blatant attempt to nauseate, then mission accomplished. I’m not sure what I’m supposed to think about this brand but it has made me reconsider whether I should go vegetarian. Gruesome.

Brand: LeoVegas
Title: Carcass
Agency: Now
Client: Shenaly Amin, UK country manager