"Yet again, Magnum puts out another dud ad. I might not be the target audience for this but, seriously, who couldn't be patronised by it? A model gets very excited when her ice-cream grows back after biting into it and speed-dials the rest of her model friends to tell them. They all rush over and are agog at the news. Needless to say, everyone involved looks incredibly stupid."
Justin Marshall is amazed by how dumb the latest spot for Magnum, by Lola/Lowe Madrid, is: