Turkey of the week: LV= "Make it better" by Designate

Maisie McCabe is disappointed by the LV= spot.

Brands such as Direct Line and Comparethemarket.com have shown that car-insurance ads can stand up to any other category. Yet this ad, with its cheesy acting and soundtrack, feels like a proper throwback. It’s hard to believe the claim that the post-production on this film took two months to complete.

Brand: LV=
Title: Make it better
Agency: Designate
Client: Katie Wadey, customer and member director


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