Turkey of the week: Malibu "Malibros" by Black Sheep Studios

Simon Gwynn thinks Malibu has bitten off more than it can chew with this ad starring Made in Chelsea's Jamie Laing and Andy Jordan.

Malibu’s aim is laudable: get young men to express their drinks preference with pride. But the unrelated jokes about ‘bros’ are naff. It’s trying to be self-consciously totes cringe but has just ended up being totes, totes cringe.

Brand: Malibu
Title: Malibros
Agency: Black Sheep Studios
Client: Jo Alexander, marketing manager