Turkey of the week: Maoam, Blue 449 and StyleHaul

Maoam's new social campaign, which features vloggers taking part in summer challenges (such as playing mini-golf built out of Maoam sweets), is a great idea poorly executed, Omar Oakes says.

"A lack of visual dynamism means we are relying on teens to hold our attention with chitchat and lollipop golf clubs."