Turkey of the week: McCoy's, BMB

Brand: McCoy’s
Title: Go bold
Agency: BMB

McCoy’s new ad gives Brittaney Kiefer déjà vu: "A burly man defies male stereotypes by singing and dancing to a pop song… hold on, haven’t I seen this before? Moneysupermarket.com, Foster’s and John Smith’s are among those that have already used this trope, so McCoy’s just comes across as tired."