Turkey of the week: McDonald's, BETC Paris

McDonald's new French TV ad?

Brittaney Kiefer isn’t lovin’ it: "Another week, another brand (Ikea and Domino’s Pizza are still fresh in the memory) trying too hard to connect with millennials by jumping on the emoji craze. At least McDonald’s stands out by running the creepiest emoji campaign of all."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now