Turkey of the Week: Moneysupermarket falls from a great height

In trying to bring a message of calm, Moneysupermarket's new brand message seems ill-judged.

Financial anxiety is a serious problem that affects millions of people in the UK and can ruin lives, often in the most dire of ways.

So when a price-comparison website's advertising portrays this perilous state as falling from a great height, it seems distateful to say the least.

Brand Moneysupermarket
Title Get money calm 
Agency Engine


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content