Turkey of the Week: Moneysupermarket falls from a great height

In trying to bring a message of calm, Moneysupermarket's new brand message seems ill-judged.

Financial anxiety is a serious problem that affects millions of people in the UK and can ruin lives, often in the most dire of ways.

So when a price-comparison website's advertising portrays this perilous state as falling from a great height, it seems distateful to say the least.

Brand Moneysupermarket
Title Get money calm 
Agency Engine