Turkey of the week: Nespresso, McCann

Nespresso's ad starring George Clooney falls flat.

Brand: Nespresso
Title: Epiphany 
Agency: McCann 

James Swift needs something a little stronger after watching this coffee ad: "The smugness on display is suffocating. But if there’s an upside to this monstrosity, it’s that George Clooney uses his no-doubt gargantuan pay cheque to fund humanitarian projects. Still, perhaps play it with a little irony next time, George."