Turkey of the week: Nike, Wieden & Kennedy

If Nike can't pull it off, can branded entertainment ever succeed?

Brand: Nike
Title: Margot Vs Lily
Agency: Wieden & Kennedy Portland

James Swift wonders if brands will ever crack long-form content: "Nike has put a lot of effort into this show. It’s not awful, but I can’t see why anyone would choose it over proper entertainment, which makes it pointless. If branded entertainment is the future, it feels like a distant one."

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