Turkey of the week: Noddle, Meet the Noddlers

Noddle's first ad campaign is unconvincing.

Brand: Noddle
Title: Meet the Noddlers
Agency: Brave

Omar Oakes is unconvinced by Noddle’s attempts to portray its customers as a "subculture" of fun-loving free spirits, united by their credit scores: "It’s a well-shot, engaging spot, but you could try this line with any online service, so the idea is forgettable. If only bad credit history could be disposed of so easily."