Turkey of the week: Paddy Power ad fails to get a laugh

Given Paddy Power's idiosyncratic approach to marketing "lolz", its advertising often fails to impress those who are easily offended. However, the brand has rarely been less than delightfully entertaining.

Which is why its latest spot – an ad made in-house to push the bookmaker’s app  comes as such a disappointment.

Even if you are happy to chuckle at the idea of exploiting African children, the ad’s gurning IT crowd lack the observational comedy genius of previous Paddy Power campaigns, and it fails to offer a single good reason to download the app.  

The pressure will be on Chime Sports Marketing, which now takes over the account from Lucky Generals, to get the punters laughing again.

Brand: Paddy Power

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content