Turkey of the week: Pepsi Max, Abbott Mead Vickers BBDO

Pepsi's new ad is deserving of this week's turkey.

Brand: Pepsi Max
Title: The blue card
Agency: Abbott Mead Vickers BBDO

Pepsi’s new ad is relegation-worthy, James Swift says: "Fizzy drinks have nothing to do with football; in fact, combining them leads to sore tummies. But consumers conveniently ignore this, provided brands entertain us with lavish or witty ads. Pepsi, you have broken the contract and deserve this Turkey."