Turkey of the week: Pepsi Max's Christmas ad doesn't cut it

Brittaney Kiefer thinks Pepsi Max's Christmas ad will blur into the onslaught of festive advertising.

Despite the neon-lit surfboards at Christmastime there is nothing memorable about this ad, which aims to inspire people to try a new holiday tradition. But it is more likely viewers will switch channels and forget they ever saw this spot that has a grating soundtrack and lacks a real creative idea.

Brand: Pepsi Max
Title: Try a new tradition this Christmas
Agency: Abbott Mead Vickers BBDO
Client: Mark Kirkham, head of marketing & innovation, PepsiCo West Europe Beverages