Turkey of the week: Pepsi "Say it with Pepsi" by BBDO

Pepsi's new global ad is this week's turkey.

Brand: Pepsi
Campaign: Say it with Pepsi
Agency: BBDO
Clients: Carla Hasson and Kristin Patrick, senior vice- presidents global brand management

James Swift thinks Pepsi’s latest global ad campaign lacks fizz: "There’s always a danger with global campaigns that you will end up with a final product that reeks of bland compromise and nothingness. As Pepsi’s latest global television ads show, this danger is very real – even for those who know what they’re doing."