Turkey of the week: Petplan 'Pets on 4' by Now

Emily Tan is baffled that she could be capable of disliking an ad with so many cute furry animals.

From the lazy graphics to what appears to be shameless use of stock footage, one gets the impression that the team phoned it in. "We’ve got cute animals and superhero references," you hear them say. "Everyone will automatically love it."

Brand: Petplan
Title: Pets on 4
Agency: Now
Client: Joanna Maclennan, brand marketing manager