Turkey of the week: PG Tips' Craig Revel Horwood ad is a weak brew

PG Tips' ad starring Strictly judge Craig Revel Horwood gets a 0.

The idea behind this campaign, to get Horwood judging cups of tea, is promising, but the execution falls flat. The result is an annoying spot that makes me search for the Skip Ad button.

Maybe the brand should bring back its cheeky monkey mascot.  

Brand: PG Tips
Client: Fiachra Moloney, marketing manager
Agency: W