Turkey of the Week: Pizza Hut's cheesy campaign fails to deliver

Blame the pants of truth.


Pizza Hut kicked off 2019 with a bang, debuting its venomous "Now that’s delivering" campaign with an effervescent frontman and a series of swipes at dough-kneading rival Domino's.

However, it’s sad to see the brand has fallen short with its latest spot, "Too good to be true, but true". I’m all up for the Old Spice approach of quirky for quirkiness’ sake, but "liar liar, pants on fire, pants of truth" is a pretty lazy effort at humour from the pizza aficionados.

The same applies for parodied characters of busy dads, sleepy students and ambitious execs – unfortunately, Pizza Hut’s spot is brimming with the circa 2007 "OMG so random" brand of humour that has grown to make society wince.

That said, I do enjoy the not-so-subtle digs at Domino's, so it’s not all doom and gloom. But on this occasion, the cons outweight the pros.

Title Too good to be true, but true
Agency Iris
Brand Pizza Hut

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Digital cities for digital citizens

How to make your ads clear