"Well, this isn't going to get at all boring, is it? We're only on the second execution of Vodafone's campaign featuring Yoda (see what they did there? I think it's called a lazy pun) and the lame joke is already wearing very thin. When M&C Saatchi used Star Wars for Dixons, it was refreshing - this is just a derivative waste of money. I'm also quite annoyed with George Lucas. Can he really need the money that much?"
Jeremy Lee is irked by Rainey Kelly Campbell Roalfe/Y&R's spot for Vodafone: