The juxtaposition of honey, three bears, cooking and hirsute gay men seemed like such an incredible opportunity for fun. But the result is oddly dull – and not even in a homey, cosy, fuzzy way. Dull in a disconnected, no-eye-contact, poor dialogue way. Alas.
Brand: Rowse Honey
Title: The three bears
Client: Kirstie Jamieson, marketing director of Valeo Foods UK