Apparently this shareable campaign is supposed to encourage us to "join in the fun of" the Sainsbury’s Christmas campaign. Given that there was scant fun to be had there, it’s going to take a lot more than a smattering of celebrities trawled from the depths of the lower ranks playing a banal game to do that.
Title: Speak out challenge
Agency: Gravity Road
Client: Laura Boothby, head of broadcast marketing, Sainsbury’s