Turkey of the week: Sainsbury's social game is banal

Alex Player won't be joining in Sainsbury's 'Speak out' challenge.

Apparently this shareable campaign is supposed to encourage us to "join in the fun of" the Sainsbury’s Christmas campaign. Given that there was scant fun to be had there, it’s going to take a lot more than a smattering of celebrities trawled from the depths of the lower ranks playing a banal game to do that.

Brand: Sainsbury’s
Title: Speak out challenge
Agency: Gravity Road
Client: Laura Boothby, head of broadcast marketing, Sainsbury’s

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content