Turkey of the week: Samsonite "The serious traveller" by The Full Service

Susan Billinge is unimpressed by Samsonite's latest ad.

The cast’s overblown exuberance is a turn-off. The fun and games this motley crew are attempting to have with their luggage just seems forced and a little bit weird.

And haven’t we seen something like this before? It reminds me of an inverted Apple iPod ad.

Brand: Samsonite
Title: The serious traveller
Agency: The Full Service
Client: Alessandra Madonia, communications manager Europe