Turkey of the week: Skippy's peanut butter ad is in bad taste

Omar Oakes reckons peanut butter brand Skippy's new ad is cheap and nasty.

Imagine for one minute the thought process that may have gone into conceiving this tawdry bit of film: "hmm American brand.... peanut butter has got nuts in it... Eureka! 'Americans are nuts!'"

Perhaps anti-Americanism is accepted in some quarters as the last bastion of acceptable xenophobia in this country, let alone rehashing time-honoured stigma about mental health. But packaging such drivel in this kind of animated form just leaves me with a bitter taste that no amount of butter, sugar and palm oil could salvage. 

Brand: Skippy
Agency: BBDO


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