Turkey of the week: Soak.com's elephant ad is a dud

Christmas is an enchanting time, and what could be more magical than spending the festival season with tradesmen traipsing up and down the stairs to fit a new bathroom?

That’s right – just about anything. Presumably the schmaltzy production and oh-so-cute CGI baby elephant represent the delirium of the mother, driven to despair by the need to use a portaloo in the garden during the holidays.  

Brand: Soak.com
Title: Tully the elephant
Agency: ABF Pictures