As a technology editor, I was looking forward to viewing a campaign that took the mickey out of the ad tech industry and its love of jargon, smoke and mirrors. Sadly, this dull execution is a bitter disappointment. It lacks both brevity and wit and I regret the nine long minutes I spent watching it.
Title: Beware of the Yank
Agency: White Lightning & The Judge’s Son
Client: John Donahue, chief product and marketing officer