Turkey of the week: Sports Direct, in-house

James Swift despairs at Sports Direct’s new ad: "Do you know who The Wealdstone Raider is? He’s a man who was once filmed being drunk and abusive at an amateur football match, and he’s now being rewarded for that with commercial deals. It’s a pretty depressing state of affairs when you think about it."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now