"This makes for very uncomfortable viewing. The Haribo family pull up in front of a shop and have a singalong. They look like a horror version of the Von Trapps and are probably stopping off on their way to a cult compound. The ad could only be saved by social services diving in to break the whole thing up."
It's not like a duff ad for the sweet brand Haribo is news, but with this latest spot (by the US agency TBC Inc), it has surpassed itself, Anne Cassidy says: