Turkey of the week: Tesco, Bartle Bogle Hegarty

Tesco's Christmas ads haven't gone over well.

Brand: Tesco
Title: Every little helps
Agency: Bartle Bogle Hegarty

Tesco’s Christmas ads are annoying Gurjit Degun: "Perhaps Tesco should have asked the stars of the films, Ruth Jones and Ben Miller, to help out a little given that they’re known for some of the best comedy on TV. A shame, since the campaign was supposed to show people that Tesco is turning itself around."