Turkey of the week: Tesco, Wieden & Kennedy

Sami Shah feels like Scrooge after watching the new Tesco ad: "Look, I’m an emotional guy – I still weep at the memory of my late Tamagotchi – but this one left me unmoved. Perhaps I’ve become desensitised to all the Christmas schmaltz, or maybe the pensioners’ bizarre youthfulness was too much of a distraction."

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content