Turkey of the week: Toyota CH-R "Reflections" by Saatchi & Saatchi London

Simon Gwynn reckons there's something dystopian about this ad.

The cool summer vibes and tastefully coloured aesthetic of this dreamscape full of good-looking, well-dressed young people tick all the cliché boxes. But the way the oversized hipster shades open like car windows makes me think of a chilling Black Mirror-esque future I don’t want to be part of.

Brand: Toyota CH-R
Title: Reflections
Agency: Saatchi & Saatchi London
Client: Andrew Cullis, marketing director

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