Turkey of the week: Trinity Mirror, Quiet Storm

The Mirror spot is trying too hard.

Brand: Trinity Mirror 
Title: Mean Tweets
Agency: Quiet Storm 

Gurjit Degun is not impressed by the new Mirror spot, which copies Jimmy Kimmel’s "celebrities reading mean Tweets about themselves" skit using its own journalists and anti-Mirror comments: "It is trying too hard to be funny. There’s a reason why it works with celebrities – everyone knows who they are."