Turkey of the week: Now TV "Naked sun terrace" by Taylor Herring

Now TV's stunt, which opened a pop-up roof terrace for nudists - supposedly in the spirit of not being tied down to pay-TV contracts - left Omar Oakes less than impressed.

It seems a bit of a leap to connect TV consumption with being naked in front of a bunch of strangers, and I don’t see what value this adds. But why let clothes get in the way of a good PR story?

Brand: Now TV
Title: Naked sun terrace
Agency: Taylor Herring
Client: Victoria Etaghene, senior PR manager