If you’ve gone through the trouble of paying for the bumbling, well-intentioned comedic genius of Martin Freeman, why not actually make the ad funny? The scriptwriting has all the subtlety of an 80s radio shampoo ad. Free data roaming is a great thing – there was no need to be ham-fisted about it.
Title: Mr Interruption
Agency: Ogilvy & Mather London
Client: Bilge Ciftci, head of brand