I’m confused. Why is Cara Delevingne standing in front of this car? Has she recently bought one or did she just pause for a quick picture? And what does she have to do with a compact SUV – is this a sly comment on the size of supermodels?
Another shot of Delevingne boasts "I am more than one thing". She is also the star of Volkswagen's TV ad, which says both she and the T-Cross are "multifaceted and versatile". A tenuous connection at best. This is a thin idea that says barely anything about the brand.
Agency DDB Berlin