Turkey of the week: Walkers "Lift" by AMV BBDO

Simon Gwynn thought this ad for Walkers' cone-shaped snack Bugles was the stuff of childhood nightmares.

We can all enjoy seeing Gary Lineker being tied up and hung by his feet from the top of a lift. But his cackling, witchlike tormentors didn’t so much make me want to eat crunchy corn snacks as sit in a darkened room and scream.

Brand: Walkers
Title: Lift
Agency: Abbott Mead Vickers BBDO
Client: Thomas Barkholt, marketing director