TURKEY OF THE WEEK

Mairi Clark picks on Young & Rubicam’s new campaign for Kronenbourg: ’It may have sounded good when the client saw the storyboard, but execution is everything. Maybe it’s meant to be kitsch, but it’s crap. Everything about it is awful: casting, acting, directing. What does it say to me? Only wankers drink Kronenbourg’

Mairi Clark picks on Young & Rubicam’s new campaign for

Kronenbourg: ’It may have sounded good when the client saw the

storyboard, but execution is everything. Maybe it’s meant to be kitsch,

but it’s crap. Everything about it is awful: casting, acting, directing.

What does it say to me? Only wankers drink Kronenbourg’



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