TURKEY OF THE WEEK

Francesca Newland chooses the St Ivel Mature Cheddar commercial through Mitchell Patterson Grime Mitchell: ’The ad shows a mild-mannered worker trying to persuade his foul-tempered boss to insure the cheese-sniffer’s nose for pounds 12 million. Confused? So was I. The angry boss is stereotypically short, fat, balding and vain - not someone I wish to associate with my cheese butties’.

Francesca Newland chooses the St Ivel Mature Cheddar commercial

through Mitchell Patterson Grime Mitchell: ’The ad shows a mild-mannered

worker trying to persuade his foul-tempered boss to insure the

cheese-sniffer’s nose for pounds 12 million. Confused? So was I. The

angry boss is stereotypically short, fat, balding and vain - not someone

I wish to associate with my cheese butties’.



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