TURKEY OF THE WEEK

Claire Cozens opts for the new Wonderbra campaign from Euro RSCG in Paris: ’You’d have thought Wonderbra would have been the ad brief from heaven. But, as this campaign proves, even a brand with a heritage as strong as this one doesn’t write its own ads. The new lines read like they’ve been translated verbatim from a foreign language. Now why would that be?’

Claire Cozens opts for the new Wonderbra campaign from Euro RSCG in

Paris: ’You’d have thought Wonderbra would have been the ad brief from

heaven. But, as this campaign proves, even a brand with a heritage as

strong as this one doesn’t write its own ads. The new lines read like

they’ve been translated verbatim from a foreign language. Now why would

that be?’



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