Claire Cozens opts for the new Wonderbra campaign from Euro RSCG in Paris: ’You’d have thought Wonderbra would have been the ad brief from heaven. But, as this campaign proves, even a brand with a heritage as strong as this one doesn’t write its own ads. The new lines read like they’ve been translated verbatim from a foreign language. Now why would that be?’
Claire Cozens opts for the new Wonderbra campaign from Euro RSCG in
Paris: ’You’d have thought Wonderbra would have been the ad brief from
heaven. But, as this campaign proves, even a brand with a heritage as
strong as this one doesn’t write its own ads. The new lines read like
they’ve been translated verbatim from a foreign language. Now why would
that be?’
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