TURKEY OF THE WEEK

Claire Cozens chooses J. Walter Thompson’s launch campaign for Persil Colour Care Tablets: ’The product may be a great idea, but the bloke-bashing ads are a real turn-off. The idea that making men look stupid is going to get women rushing to the shops feeling empowered about doing the laundry is pretty insulting. If this is the best they can do, then the old ’will you swap two packets of your old detergent for one of these?’ doesn’t seem so bad.’

Claire Cozens chooses J. Walter Thompson’s launch campaign for

Persil Colour Care Tablets: ’The product may be a great idea, but the

bloke-bashing ads are a real turn-off. The idea that making men look

stupid is going to get women rushing to the shops feeling empowered

about doing the laundry is pretty insulting. If this is the best they

can do, then the old ’will you swap two packets of your old detergent

for one of these?’ doesn’t seem so bad.’



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