Lisa Campbell is outraged by Benetton’s latest death penalty
campaign: ’Making human tragedy the basis for a brand-building campaign
is highly suspect but Benetton has been doing it for a long time now.
It’s done refugees, racism and war; now it’s the turn of those about to
I have no problem with shocking campaigns which aim to raise awareness
of a social problem, but what right does a sweater-seller have to enter
such debates? None whatsoever. Instead of trying to prick our
conscience, Benetton should try to find one.’