Turkey Of The Week

Lisa Campbell is outraged by Benetton’s latest death penalty campaign: ’Making human tragedy the basis for a brand-building campaign is highly suspect but Benetton has been doing it for a long time now. It’s done refugees, racism and war; now it’s the turn of those about to be executed.

Lisa Campbell is outraged by Benetton’s latest death penalty

campaign: ’Making human tragedy the basis for a brand-building campaign

is highly suspect but Benetton has been doing it for a long time now.

It’s done refugees, racism and war; now it’s the turn of those about to

be executed.



I have no problem with shocking campaigns which aim to raise awareness

of a social problem, but what right does a sweater-seller have to enter

such debates? None whatsoever. Instead of trying to prick our

conscience, Benetton should try to find one.’



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