TURKEY OF THE WEEK

Eleanor Trickett continues her campaign against bad car ads, this week picking on Lowe Howard-Spink’s latest Saab spot: ’For some time I’ve quietly disliked the ’Saab versus whatever’ campaign, thinking it tenuous and sub-Audi. But this latest effort is the final straw. What is, essentially, just a boring Saab ad is made hilarious by the addition of stock video footage, lumpen ’contradictions’ and an inexplicable drummer. Clients, eh?’

Eleanor Trickett continues her campaign against bad car ads, this

week picking on Lowe Howard-Spink’s latest Saab spot: ’For some time

I’ve quietly disliked the ’Saab versus whatever’ campaign, thinking it

tenuous and sub-Audi. But this latest effort is the final straw. What

is, essentially, just a boring Saab ad is made hilarious by the addition

of stock video footage, lumpen ’contradictions’ and an inexplicable

drummer. Clients, eh?’



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