Eleanor Trickett picks on Abbott Mead Vickers BBDO’s latest effort
for Pizza Hut: ’Pizza Hut is launching its biggest ever pizza so,
naturally, it has cast a (might I say revolting) bodybuilder to talk
about, er, big women. What conclusion am I to draw? That big women look
like pizzas? Or that this pizza weighs 25 stone? Or that eating one of
these monsters turns you into a bodybuilder? I can’t decide whether I’m
insulted or just confused.’