Turkey of the week

Francesca Newland finds McCann-Erickson’s commercial for Zovirax more irritating than the cold sores the product helps to prevent: ’It took me a while to notice that the protagonist is not, in fact, a motorbike courier. The ad is so boring that my sub-conscious couldn’t be bothered to work out the plot until I’d seen it about 50 times. In fact, it’s so dull I can’t think of enough to say about it to fill the word count for turkey of the week.’

Francesca Newland finds McCann-Erickson’s commercial for Zovirax

more irritating than the cold sores the product helps to prevent: ’It

took me a while to notice that the protagonist is not, in fact, a

motorbike courier. The ad is so boring that my sub-conscious couldn’t be

bothered to work out the plot until I’d seen it about 50 times. In fact,

it’s so dull I can’t think of enough to say about it to fill the word

count for turkey of the week.’



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