TURKEY OF THE YEAR

Proof that some agencies can sell turkeys all year round came in the form of St Luke’s ’full speed ahead’ campaign for The Express, in which an energetic editor and her staff ran around the office in a mock editorial conference. Campaign staff debated whether ’full speed ahead’ was worse than J. Walter Thompson’s debut spot for Smirnoff Red or CDP’s bewildering ’Swindon’ campaign for Honda. In the end, though, The Express won it.

Proof that some agencies can sell turkeys all year round came in

the form of St Luke’s ’full speed ahead’ campaign for The Express, in

which an energetic editor and her staff ran around the office in a mock

editorial conference. Campaign staff debated whether ’full speed ahead’

was worse than J. Walter Thompson’s debut spot for Smirnoff Red or CDP’s

bewildering ’Swindon’ campaign for Honda. In the end, though, The

Express won it.



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