Lionel Messi returns in a new campaign for Turkish Airlines. In a previous ad for the airline, which was viewed more than 139 million times on YouTube, Messi raced the basketball player Kobe Bryant around the world in a competition to see who could take the best selfie. In the new spot, Messi is chased by his fellow footballer Didier Drogba in a contest to visit the most exotic restaurants. Crispin Porter & Bogusky London created the campaign, which includes an online competition that invites people to share their own food selfies for a chance to win flights.
Agency producer TV
Music executive producer
Print production company
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member