After chasing the Barcelona striker Lionel Messi across the world in previous campaigns, Didier Drogba flies solo in the new spot for Turkish Airlines.
Crispin Porter & Bogusky London created the ad, in which Drogba appears against a series of cartoon backdrops. Each depicts a city he has lived in and shows how it has influenced his character. The work ends with the line: "Where you go is who you are." It was created by Joe Bruce and Kate Baker – both of whom have since left CP&B London – and directed by Richard Bullock through Hungry Man.