AgencyCrispin Porter & Bogusky
SectorTravel and Airlines
"How Do You Make a Didier" by Crispin Porter & Bogusky London follows Didier Drogba through locations that influenced his career
After chasing the Barcelona striker Lionel Messi across the world in previous campaigns, Didier Drogba flies solo in the new spot for Turkish Airlines. Crispin Porter & Bogusky London created the ad, in which Drogba appears against a series of cartoon backdrops. Each depicts a city he has lived in and shows how it has influenced his character. The work ends with the line: "Where you go is who you are." It was created by Joe Bruce and Kate Baker – both of whom have since left CP&B London – and directed by Richard Bullock through Hungry Man.